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Instagram is very strict when it comes to the size of the images/videos you post on IG stories. The file formats accepted for images are.

For this size, the images and videos you post here will have an aspect ratio of 9:16. The recommended Instagram Story size is 1080 x 1920 pixels. This article is going to help you understand much better the mechanism behind this feature and how to approach it from a visual perspective. Whether you’re already using IG Stories or not, it’s crucial to be aware of the best Instagram Story size you can use. In 2021, almost 58% of people said they’ve become more interested in a brand or product after seeing it in an Instagram Story.

Marketers can no longer deny its importance and effectiveness.

It’s the most popular IG feature at the moment, one that has witnessed tremendous growth in just two years and a half since its launch.

This feature hit an all-time record of 500 million daily active users, which proves two important aspects:

Instagram Stories are driving tons of engagement.